Are you ever watching TV when an ad comes on and you sit there saying to yourself “I know what company’s commercial this is” without them even showing their logo or informing you of the company. Do you ever wonder how companies have convinced you that the style of ad you are watching is exclusive to their brand without so much as a logo on the bottom right of the screen? Answer: consistency
Why Consistency is So Important
1. It’s marketing on a higher level
Brand consistency takes you to the next level in marketing. You’re no longer convincing consumers to stop into your store or buy your product. Your brand is so consistent that when a consumer sees your signature brand logo they are already thinking about making their next purchase from you without you even having to ask.
2. Consumers Trust Brands They Recognize
It’s a long-standing concept that purchasing is more an emotional decision than a practical one. Brand consistency builds trust by engaging the right emotions with your consumers is making them feel like they know your brand and that your brand can be trusted.
Here’s an example of how Elite Barbershop keeps its brand’s tone and personality consistent across channels.